Stacie Kinder: From NFL to Beverages

Summary

In this conversation, Evan J. Cholfin speaks with Stacey Kinder, the head of strategy at Nashville Cats Beverages, about the cultural significance of the Nashville Cats, the challenges of launching a new beverage brand, and the importance of maintaining authenticity in a rapidly commercializing market. They discuss the unique aspects of their ready-to-drink cocktails, their target audience, and their commitment to philanthropy in music education. Stacey shares insights on the challenges of navigating the consumer packaged goods industry and her vision for the future of Nashville Cats.

Takeaways

The Nashville Cats played a crucial role in establishing Nashville as a music city.
Stacey Kinder's background in entertainment marketing informs her approach to Nashville Cats.
Maintaining authenticity is key in a commercialized Nashville.
Nashville Cats offers low-calorie, ready-to-drink cocktails.
The ideal customer is a fan of Nashville's music scene.
Philanthropy is integrated into the brand's mission.
Navigating regulations in the beverage industry is challenging for startups.
Building partnerships with local venues is essential for growth.
RTD beverages are a growing segment in the alcohol market.
Stacey emphasizes the importance of community engagement and support. 

Soundbites

"Nashville is the new music city."
"We want that authentic Nashville drink."
"Rejection is part of the process."

Chapters

00:00 The Nashville Cats Legacy
02:30 Stacey Kinder's Journey to Nashville Cats
05:03 Unique Offerings in the RTD Space
06:05 Philanthropic Focus and Music Education
07:43 Challenges in Launching Nashville Cats
10:10 Insights from Big Machine Distillery
11:30 Marketing and Growth Strategies
13:24 Trends and Opportunities in RTD Beverages
15:27 Preparing for Challenges Ahead
16:14 Vision for the Future

Video

https://youtu.be/NY8nreAOD98